About — Rana Asadipour

I’ve been solving problems for over a decade.

I studied visual design and psychology, and along the way discovered human factors and the concept that someone designed every man-made object. This realization dramatically influenced my worldview and makes me consider the way design decisions impact us.

I applied my problem-solving skills to run a successful small business.

As the product manager of a small e-commerce business for seven years, I learned by experimentation while supporting an ambitious enterprise. I facilitated cross-functional communication and ensured the efficiency of all departments.

I thrive on creative and analytical work which mirrors the design process itself.

I have worn many hats and established structure, processes, and internal systems to help business scale effectively. I stayed adaptable and utilized active listening, flexibility, and prioritization to get us where we needed to go. I carried user-centered thinking with me in my prior work, and have now fully committed my career to UX design.